Last Updated: February 18, 2026
This Cookie Policy supplements our Privacy Policy, which describes how NorthCode Academy Inc. ("NorthCode Academy," "we," "us," or "our") handles personal data more broadly. This policy explains what cookies and similar technologies we use on our website, why we use them, and how you can exercise control over them.
By continuing to browse our website after the cookie consent banner appears, you acknowledge you have been informed about our cookie practices. Cookies that are not classified as essential will only be placed on your device after you have given explicit consent through our cookie preference centre.
1. What Are Cookies?
Cookies are small text files that are stored on your browser or device when you visit a website. They allow the website to recognise your device and remember information about your visit — such as your preferred language, login status, or consent choices. Cookies can be set by the website you are visiting (first-party cookies) or by third-party services embedded in the page (third-party cookies).
In addition to cookies, we may use similar tracking technologies including pixel tags (also known as web beacons or tracking pixels), which are small, transparent images embedded in web pages or emails that record when a page is loaded or an email is opened. We may also use server-side tracking mechanisms, such as the Meta Conversion API and Google Server-Side Tag Manager, which send event data directly from our server to the advertising platform's server using hashed identifiers rather than relying solely on browser-based cookies.
2. Types of Cookies by Lifespan
Session cookies are temporary and are automatically deleted when you close your browser. They enable core functionality like maintaining your session state as you navigate between pages.
Persistent cookies remain on your device for a set period (or until you delete them manually). They allow the site to remember your preferences and consent choices across multiple visits. The retention period for each persistent cookie is listed in the table below.
3. Types of Cookies by Origin
First-party cookies are set by NorthCode Academy directly. We control the data they collect and use it only for the purposes described in this policy and our Privacy Policy.
Third-party cookies are set by external services we integrate — such as Google Analytics or Meta Pixel — to help us understand site usage and deliver relevant advertising. These providers have their own privacy policies governing the data they collect through these cookies.
4. Cookie Categories
We classify cookies into three categories. These categories correspond exactly to the options presented in our cookie consent banner and preference centre, as well as the categories described in our Privacy Policy.
4.1 Essential Cookies
These cookies are strictly necessary for the website to function. They enable core features such as session continuity, security protections (CSRF tokens), and remembering your cookie consent choice. Because they are required for basic operation, essential cookies do not require your consent and are always active. Disabling them may prevent the site from working correctly.
4.2 Analytics Cookies
Analytics cookies help us understand how visitors interact with our website — which pages are visited most often, how long visitors stay, where they arrive from, and where they leave. We use Google Analytics 4 (GA4) with IP anonymization enabled. Analytics data is retained for 14 months. These cookies are placed only after you provide explicit consent through our cookie preference centre.
4.3 Marketing Cookies
Marketing cookies are used to track visitors across websites and deliver advertising that is relevant to your interests. They enable remarketing (showing you our ads on other websites after you visit ours), conversion tracking (measuring whether an ad click led to a specific action on our site), and the creation of custom and lookalike audiences for advertising platforms. These cookies are placed only after you provide explicit consent.
5. Cookie Table
The following table lists the specific cookies that may be placed on your device when you use our website.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your cookie consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier — distinguishes unique visitors | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-character GA4 measurement ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker — stores ad click data | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier — enables remarketing | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier — set when a user arrives via a Facebook ad click | Marketing | Third-party | 90 days |
6. Third-Party Providers
The following third-party services may set cookies or receive data from our website when the corresponding cookie category has been consented to:
- Google LLC (Google Analytics 4, Google Ads, Google Tag Manager) — Collects anonymized usage data, conversion events, and audience signals for analytics and advertising purposes. Google's privacy policy is available at policies.google.com/privacy.
- Meta Platforms, Inc. (Meta Pixel, Conversion API, Custom Audiences, Lookalike Audiences) — Receives page view and conversion event data for remarketing and audience-building purposes. Meta's privacy policy is available at facebook.com/privacy/policy.
- Cloudflare, Inc. (CDN and security) — May process IP addresses for threat detection and performance optimisation. Cloudflare's privacy policy is available at cloudflare.com/privacypolicy.
We do not permit these providers to use data collected from our site for their own independent commercial purposes beyond delivering their contracted services to us.
7. How to Manage Your Cookie Preferences
You have several options for controlling which cookies are placed on your device:
- Our cookie preference centre: Click the "Manage Cookie Preferences" link in the footer of any page on our website to open the preference panel. From there, you can toggle analytics and marketing cookies on or off and save your choices. Your preferences are stored in the
cookie_consentcookie for 12 months. - Browser settings: Most web browsers allow you to block or delete cookies through their settings menu. The exact steps vary by browser — consult your browser's help documentation for instructions. Note that blocking all cookies may impair site functionality.
- Google Analytics opt-out: You can install the Google Analytics opt-out browser add-on available at tools.google.com/dlpage/gaoptout.
- Google ad settings: Manage how Google uses your data for personalised advertising at adssettings.google.com.
- Meta ad preferences: Adjust your advertising preferences for Meta platforms at facebook.com/adpreferences.
- European opt-out (YourOnlineChoices): Visitors in the EEA can manage preferences for multiple advertising networks at youronlinechoices.eu.
When you reject non-essential cookies or withdraw consent, we immediately stop setting analytics and marketing cookies and delete any existing _ga and _fbp cookies from your browser. Essential cookies will continue to function as they are necessary for the site to operate.
8. Consent Mechanism
When you first visit our website, a cookie consent banner appears at the bottom of the screen. You can choose to accept all cookies, reject non-essential cookies, or open the preference centre to make granular choices for each category. Analytics and marketing cookies are not activated until you provide explicit, affirmative consent — they are never pre-checked or loaded by default.
Your consent choice is recorded in the cookie_consent first-party cookie, which persists for 12 months. You may change your preferences at any time by clicking "Manage Cookie Preferences" in the footer. Withdrawing consent does not affect the lawfulness of processing that occurred before the withdrawal.
9. Impact of Disabling Cookies
If you choose to reject or disable non-essential cookies, the core functionality of our website will not be affected. You will still be able to browse all pages, submit forms, and access program information. The primary difference is that we will not collect analytics data about your visit, and you may see less relevant advertising on third-party websites.
If you disable essential cookies through your browser settings (which our consent banner does not provide an option for), some site features may not function as expected — for example, form submissions may fail or your consent preferences may not be remembered between visits.
10. Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) setting that sends a signal to websites requesting that they not track the user. Our website does not currently respond to DNT signals. Instead, we rely on our cookie consent mechanism to respect your preferences. Third-party providers integrated into our site may have their own DNT handling — please refer to their individual privacy policies for details.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or the cookies we use. Material changes will be announced via a notice on our homepage at least 14 days before they take effect. The "Last Updated" date at the top of this page will be revised with each update. We encourage you to review this policy periodically.
12. Relationship to Our Privacy Policy
This Cookie Policy should be read alongside our Privacy Policy, which provides comprehensive information about how we collect, use, store, and protect your personal data — including data collected through cookies. Our Terms of Service govern the overall use of our website.
13. Contact Us
If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact us:
- NorthCode Academy Inc.
- 100 King Street West, Suite 5600, Toronto, ON M5X 1C9, Canada
- Email: [email protected]
- Phone: +1 416 850 7432
We will respond to cookie-related enquiries within 10 business days.